Jacqueline Blanco

2021 Social Media Predictions

2020 has certainly brought one thing: increased time and users on social media. If you are a marketer there is a lot to look forward to! As social media continues to be used by more people, the opportunities and trends grow at the same time. So, what trends should social media marketers anticipate for the…

Organic vs. Paid Reach – What is the Right Strategy for your Business?

Are you weighing the options between organic and paid social reach? Well, both can be effective to your social media campaign – it’s just about being smarter in how you use them. Let’s start with basics, organic reach is using free content that is provided to your audience and is shown to more and more…