Overview of
- Brand Strategy/ Identity
- Ad Design
- Graphic Design
- Web Design
- Social Media
- Google Ads
- Traditional Media
- Video Production
- Photography
- Events
U.S. Popularity: #25
U.S. Sales : #13
Brand known for:
- Celebrate driving
- Enjoy a fulfilling life through cars
- Earth & society/ environmentally friendly
- Creativity
- Emotion of motion
- Makes customers' heart beat with excitement
U.S. Popularity: #33
U.S. Sales : #23
Brand known for:
- Drive your ambition
- Ambition to explore
- Adventurous
- Go bold into adventure
- Your city, your way
U.S. Popularity:
Chevy #3 • Buick #19 • GMC #18
U.S. Sales:
Chevy #3 • Buick #18 • GMC #11
Brand known for:
- All TOP (20) brands
- Chevrolet is TOP 3
Prieto Automotive
FRESNO MAZDA
Locally known for:
____________
FRESNO MITSUBISHI
Locally known for:
____________
SANGER CHEVROLET/BUICK/GMC
Locally known for:
____________
“Fun Cars, First Class Dealer”
Play to the psychographic: young, more affluent, bright, environmentally responsible, creative
Celebrate
- Fun
- Fulfilling
- First-class
- Fresno
Strategy
Everything up-beat and bright.
Show “fun” in the cars and at the dealership (without ever sacrificing credibility)
- Balloons
- Confetti pops
- Smiling and laughter behind the wheel and in the car
- Events (snow cones, ice cream, first 50 Mazdas get VIP parking)
Always with the added reminder… “First Class Dealer”
Community involvement & dedication to service
“See what’s out there”
Look past the brands/ makes that everybody has. Explore your options/ seek out adventure.
Strategy
Multiple meanings:
“See what’s out there”
In terms of vehicles,
Get to Fresno Mitsubishi on Blackstone
See what’s out there
Live a life of
Adventure, Exploration, Independence
See what’s out there
Ads
Open the door of an Outlander to see
- Millerton Lake
- Bass Lake
- China Peak
- Sequoia Trail
- Pincushion
Followed by wide angles, drone aerials, then an overhead locator back to Fresno on Blackstone
What you’ll find
- A dealer you can trust
- A dealer committed to this community
- A dealer dedicated to service
Open the door of a Mirage G4 to see
- The Grand 1401
- Flemings Valet
- Saroyan Theatre
- Tower District
Followed by wide angles, drone aerials, then an overhead locator back to Fresno on Blackstone
What you’ll find
- A dealer you can trust
- A dealer committed to this community
- A dealer dedicated to service
What you’ll find
- A dealer you can trust
- A dealer committed to this community
- A dealer dedicated to service
“Sanger means savings”
Who is the competition?
Hedricks/ Blackstone
(Not Ed Dena or other small town dealerships)
ONLY NEW CAR DEALER IN SANGER
Just get people to Sanger… and you win!!!
Strategy
- How many ways can we say it?
- How many places can we show it?
- How often can we say it?
Brand the city…
The dealerSHIP wins
