Brand consistency means that every graphic and piece of content has the same brand message, voice, and visual elements.
Hello, my name is Gaston Villanueva and I am a social media coordinator here at ADvine.
Creating clear rules and standards for your visual and written materials is an important first step toward establishing brand consistency.
Your brand’s visual identity includes things like logos, colors, & fonts
Your brand’s written identity includes things like voice, tone, and writing style
Once you have these elements defined, follow this checklist to ensure a consistent look and feel
- Match website visuals with your socials
- Match online presence and real-world business
- Match your social handles across platforms
Brand consistency makes it easy for people to recognize your brand across all marketing channels and touchpoints. This gives both current and potential customers a consistent brand identity and a unified experience.
Thanks for reading and feel free to reach out in the comments. Have a great day!