2020 has certainly brought one thing: increased time and users on social media. If you are a marketer there is a lot to look forward to! As social media continues to be used by more people, the opportunities and trends grow at the same time. So, what trends should social media marketers anticipate for the…
DetailsAre you weighing the options between organic and paid social reach? Well, both can be effective to your social media campaign – it’s just about being smarter in how you use them. Let’s start with basics, organic reach is using free content that is provided to your audience and is shown to more and more…
DetailsIn the past 2-3 years, 1 thing has always been clear to those studying media, and social media specifically, video is king. Platforms like tik tok have exploded due to the ease of creating video content, Disney launched its own streaming service, and if you’re like me it’s easy to fall into the wormhole of…
DetailsASK ANY TEENAGER AND THEY’LL TELL YOU: FACEBOOK IS DEAD! THAT MAY BE TRUE WHEN IT COMES TO HIGH SCHOOL CAMPUSES… BUT WHEN IT COMES TO ADULT CONSUMERS, ADVERTISING OPPORTUNITIES AND CONDUCTING BUSINESS — WELL, RUMORS OF FACEBOOK’S DEATH HAVE, NOT ONLY, BEEN GREATLY EXAGGERATED – BUT THEIR DEAD WRONG! IN FACT, IN 2020, 1.3…
DetailsRemember once upon a time there was Facebook and Snapchat, they were on fire and everything else was just jockeying for a position? Along came Instagram stories, Snapchat flinched and did redesign—it was not very well received. Well-known influencers like Kylie Jenner lashed out against it… and in 2018 the Snapchat numbers plummeted. Would they…
DetailsHappy Social Media Day everyone, my name is Dyllon Ryan and I’m the director of client services here at ADvine. As many of you know, pre-quarantine I had a video of my daughter go viral on tik tok, and I explained how this social media app was truly on the rise. It’s safe to assume…
DetailsAre there things that you’ve come to appreciate more than ever as life as we know it has come to a standstill? My name is Dyllon Ryan and I’m the director of client services here at ADvine. As an avid sports fan, I miss sports IMMENSELY. From the NC Double A Tournament, to the start…
DetailsOne thing that’s truly interested me through all of the changes our world is experiencing because of COVID-19, is how the alterations being made to the movie industry today will affect movie releases in the future. My name is Dyllon Ryan, and I’m the director of client services here at ADvine. As many of you…
DetailsWe all have problems… As I record this, we are literally in the middle of a global pandemic. Myself, and the entire business community has great angst about all of the uncertainty… the unknown. The lack of direct control. It’s a problem. And without a pandemic —. People already had problems… right? People are dealing…
DetailsAre you having a social media engagement issue? Are you posting on Facebook but hardly anyone is seeing your posts or engaging with them? Don’t worry, you’re not alone. Organic reach on Facebook is somewhere between one and six percent! You might have guessed why: it’s the algorithm! Here’s how it works. In the first…
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