Brand consistency means that every graphic and piece of content has the same brand message, voice, and visual elements. Hello, my name is Gaston Villanueva and I am a social media coordinator here at ADvine. Creating clear rules and standards for your visual and written materials is an important first step toward establishing brand consistency.…
DetailsThe color you choose for your brand makes a big difference in how people see it. Hello, my name is Gaston Villanueva and I am a social media coordinator here at ADvine! Color psychology is an area of research that looks at how color influences our behavior and decision-making. Different colors can impact the…
DetailsEven though we spend the entire year getting excited for the holidays to come, somehow figuring out what to get for loved ones seems harder as the years pass, and last minute shopping always sneaks up on you. This year, the ADvine team wanted to do our part – we’ve got you covered with gift…
DetailsOne of the best ways to keep up to date with optimizing your Google Ad campaigns is to set aside time each week to use the Recommendations tab inside of your Google Ads Account. My name is Dyllon Ryan and I’m the Director of Client services here at ADvine. One of the many services that…
DetailsHave you been looking to increase the quantity and quality of traffic to your personal or business website? S-E-O. Three letters you need to know to do just that. So, what does the acronym SEO stand for you might ask? Search Engine Optimization. Key word; optimization… getting the most effective use out of the search…
Details2020 has certainly brought one thing: increased time and users on social media. If you are a marketer there is a lot to look forward to! As social media continues to be used by more people, the opportunities and trends grow at the same time. So, what trends should social media marketers anticipate for the…
DetailsAre you weighing the options between organic and paid social reach? Well, both can be effective to your social media campaign – it’s just about being smarter in how you use them. Let’s start with basics, organic reach is using free content that is provided to your audience and is shown to more and more…
DetailsIn the past 2-3 years, 1 thing has always been clear to those studying media, and social media specifically, video is king. Platforms like tik tok have exploded due to the ease of creating video content, Disney launched its own streaming service, and if you’re like me it’s easy to fall into the wormhole of…
DetailsASK ANY TEENAGER AND THEY’LL TELL YOU: FACEBOOK IS DEAD! THAT MAY BE TRUE WHEN IT COMES TO HIGH SCHOOL CAMPUSES… BUT WHEN IT COMES TO ADULT CONSUMERS, ADVERTISING OPPORTUNITIES AND CONDUCTING BUSINESS — WELL, RUMORS OF FACEBOOK’S DEATH HAVE, NOT ONLY, BEEN GREATLY EXAGGERATED – BUT THEIR DEAD WRONG! IN FACT, IN 2020, 1.3…
DetailsRemember once upon a time there was Facebook and Snapchat, they were on fire and everything else was just jockeying for a position? Along came Instagram stories, Snapchat flinched and did redesign—it was not very well received. Well-known influencers like Kylie Jenner lashed out against it… and in 2018 the Snapchat numbers plummeted. Would they…
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