Who They Are
Chef’s Pure Pet keeps it simple with wholesome meats and vegetables from local farmers to provide your pets with the best-formulated diet. Produced in a USDA facility, Chef’s Pure Pet safely brings the farmland to your kitchen in a convenient, easy-to-prepare, fresh and balanced meal.
Our Creative Approach
Pre-Production: We started by preparing a storyboard that outlined the tone, shots, and overall shooting schedule that would go into the video project. It had to capture the viewers attention and pull on their heart strings while highlighting the product.
Production: On the first day of the shoot, we took the dog to an empty park during sunset to get golden natural light to make it feel dreamy and warm. Once we had most of the “hero” shots revolving around the dog, we focused on the product and indoor shots.
Post-Production: While editing, we utilized a slower pace, an orange, green and red color palette, and a simple, yet emotional track to create a heart-warming tone.

Why It Works
The commercial shows how providing your furry best friend with a balanced and wholesome diet can make them healthier and more playful. The quiet and warm tone of the project connects a healthy diet to a healthy and loving relationship with your pet.
The time and effort put into the project was well received. In the end, the project effectively communicated what the product is, pulled at the heart-strings of the audience through production, and made the client happy.
The Results