Artificial intelligence is now an integral part of everyday life, sparking ongoing discussions about its use.
While AI is useful for many tasks, it is not a replacement for human creativity, but rather a tool. However, like any tool, you must know how to use it properly and skillfully.
IN CREATIVE FIELDS LIKE DESIGN
AI tools can assist with tasks that would otherwise take significant time and effort. For example, Generative Fill, a tool in Adobe Photoshop, uses AI to add or remove content from an existing image. This tool can enhance graphic design by expanding dimensions of an image, adding new elements to an image, and even generating an entirely new background. Canva also offers AI tools as part of their Magic Studio to generate entire designs for social media posts, and presentations. While there are so many powerful AI tools, each one has their pros and cons. The ability to convey your prompt in a way that AI understands isn’t always “one and done.”
IN INDUSTRIES THAT RELY ON CREATIVITY
such as media and entertainment, advertising and marketing, and design, the use of AI is under scrutiny. Films and shows are being heavily criticized for using AI. Huge corporations, such as Coca Cola, face backlash for using AI-generated commercials and multiple AI design studios, instead of hiring real artists. A lot of companies aren’t even willing to admit they used AI. As a business, you should know how and when to use AI.
You can quickly generate a logo or an entire website, with “no design skills required.”
Like other AI tools, some fine tuning will almost always be required. We put AI to the test to recreate the ADvine logo. After multiple attempts and refinements, the results clearly show the uniqueness of the logo was not captured. This highlights an important truth, as it stands today, AI can assist, it cannot replace the precision and creativity of expert design.
The ability to communicate and bring your vision to life shouldn’t require complex and excessive amounts of prompts. When it comes to your brand, website, and overall marketing, attention to detail is crucial.