The color you choose for your brand makes a big difference in how people see it.


Hello, my name is Gaston Villanueva and I am a social media coordinator here at ADvine!

Color psychology is an area of research that looks at how color influences our behavior and decision-making. Different colors can impact the way buyers perceive a brand in ways that aren’t always apparent, such as how certain hues can increase appetite.

Here are 8 colors and the words that research suggests are associated with them:

Words associated with the color red include power, passion, energy, and excitement.

Orange invokes associations with courage, confidence, warmth, friendliness, and energy.

Yellow is perceived as optimistic, warm, happy, creative, and extroverted.

Green invokes associations with health, hope, freshness, nature, and growth.

Words associated with the color blue include trust, loyalty, dependability, serenity, and security.

Purple is perceived as wise, wealthy, spiritual, and imaginative.

Words associated with the color black include sophistication, security, power, elegance, and substance.

White invokes associations with innocence, purity, cleanliness, and simplicity.

Be intentional with your brand’s colors and make a strong impression. 

Thanks for reading and feel free to reach out in the comments below. Have a great day! 

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